PayPerPost Secures $10M...
By: Andy Beal
...Prepares Launch of "Argus". While Marketing Pilgrim has never accepted direct payment for a blog post review, it seems enough...
...other bloggers have done so to convince investors to plough $10 million into PayPerPost.
The Orlando Sentinel covers the story and provides a good recap of the companys stormy launch"when it didnt insist on blogging disclosures"its growth to 50,000 bloggers, and its constant criticism by TechCrunchs Michael Arrington.
Interestingly, the adage all publicity is good publicity seems to be true for PayPerPost.
"Theres no question the negative publicity helped the company. The popular technology blog TechCrunch, with more than 650,000 readers, has written about PayPerPost more than a dozen times. The headlines included PayPerPost.com offers to sell your soul, and The PayPerPost Virus Spreads.
"Still, any other startup probably would kill for that many mentions."
The naysayers were a godsend for the company, said Dan Rua, a managing partner in Inflexion, a Florida investment firm funding PayPerPost."
The article mentions you can buy positive, neutral, or negative reviews. Most opt for neutral but I wonder who would select negative? Maybe someone buying negative reviews of their competitors? Thats just evil. >:)
Lastly, they allude to a new product launching soon called Argus with no further details of what it is.
Tag: PayPerPost, Argus
Add to Del.icio.us | Digg | Reddit | Furl
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
is an iEntry, Inc. ® publication
All Rights Reserved.