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Yahoo Acquiring BlueLithium Ad Network

By: Andy Beal

Yahoo has just announced their plans to acquire ad network company BlueLithium for $300 million in cash. BlueLithiums products, technology...

...and team will be an integral part of our drive to build the industrys leading advertising and publishing network, said Jerry Yang, chief executive officer, Yahoo! Inc. This acquisition will extend our ability to deliver powerful data , advanced targeting and innovative media buying strategies to our customers, who are increasingly looking for these insights. By leveraging BlueLithiums complementary expertise and tools, we will be able to better address the needs of our performance-based display advertisers and enhance the value of our publishers inventory.

BlueLithium is the 5th largest ad network in the US and 2nd largest in the UK with 145 million unique visitors each month. Whats Yahoo actually buying?

"BlueLithiums product capabilities include: audience targeting based on consumer interests; remarketing ads to consumers across the Web who have interacted with an ad or web page; custom segmentation; spot buying capabilities to extend reach and frequency against a marketers target audience."

The deal is expected to close in the 4th quarter.


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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].

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