|
| UPDATED: 2007-10-03 |
 CNET To Buy TechCrunch -- Why Not? 
By: Mathew Ingram 2007-10-03 Boy, Henry I used to be a famous Wall Street analyst Blodget is sure on a roll " or make that a troll. Today hes got a post about how... ...TechCrunch could be bought by CNET for $100-million or so. His post is actually a response to one by Doug McIntyre at 24/7 Wall Street, in which Doug hypothesizes about blog networks such as TechCrunch and Huffington Post and GigaOm and how much they might be worth to existing media entities. Mike has a sarcastic response to Henrys post here. And theres no question that $100-million seems like a fairy tale price " a lot like Henrys $2,000 Google post from yesterday. Still, the idea itself makes sense. TechCrunch or GigaOm would fit as a part of CNET or several other media entities I can think of. The ironic thing is that selling would probably be a mistake, because at the moment they are doing far better than most of the companies that would be thinking about buying them. Update: Is $100-million nonsensical or not? Lets look at the numbers: TechCrunch says it has 1.5 million unique visitors a month " although a commenter below says those numbers may be high " and CNET Networks has about 10 million a month, according to comScore (Compete says about 6 million a month). But as we all know, its about more than just uniques, right? Its about monetization. CNET had revenue last year of almost $400-million, although it only made a profit of $7-million, which is pretty pathetic. No one except Mike knows what TechCrunch made last year. Still, CNETs market cap is $1.2-billion. If you assume that someone could monetize Mikes 1.5 million unique visitors better than CNET can monetize its uniques (which wouldnt be a stretch) then you could easily come to the conclusion that TechCrunch is worth about 20 per cent of what CNET is worth " or about $250-million. Im not saying it is, Im just saying $100-million doesnt look all that crazy. Comments Tag: CNET, TechCrunch Add to  Del.icio.us |  Digg |  Reddit |  Furl About the Author: Mathew Ingram is a technology writer and blogger for the Globe and Mail, a national newspaper based in Toronto, and also writes about the Web and media at www.mathewingram.com/work and www.mathewingram.com/media. |
|
|||||||||||
 |
| InternetFinancialNews
is an iEntry, Inc. ® publication
© 1998-2008
All Rights Reserved. Privacy Policy - Crypto Casino Nederland - Legal - Sitemap - Contact Us - RSS Feeds |
