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Associated Press Suing To Prevent You...

By: Andy Beal

...From Linking to Them. Just when you thought old media was starting to understand the value of opening-up their content for all to see...

...The Associated Press shows what a big dumbass it is.

Rich Ord is reporting that AP is suing news aggregator Moreover (owned by Viacom Verisign) for copyright infringement. The basis of the suit is to prevent the company from linking to AP stories.

Wait, let that sink in for a minute

Think about it

There you go!

Yep, if the court agrees with AP, bloggers and other news sites would no longer be able to link to an AP story"maybe ANY story"without permission.

Heres how Ord interprets APs claims

"It makes you think that if fair use is narrowed to this extent, no article could quote another article. Or perhaps the AP lawyers would agree that you could quote another article as long as you dont link to that article; thus, a kind of backwards SEO."

The heart of the complaint by AP is their contention that you cant operate a news aggregation site like Moreover (or Google News, Topix, Drudge, WebProWire, Digg and Techmeme) as a commercial venture. Unless you have an agreement with AP to carry their stories, apparently, you cant link to them.

Still, if AP wins, then Im sure Google will be happy. After all, they really hate it when you link to someone these days.



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View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].

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