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ComScore Buys M:Metrics...

By: Andy Beal

...Now Will You Believe Its the Leader? Despite the recent bumps in the road, comScore still claims to be the leader in online measurement.

In fact, with the announced $44.3 million acquisition of mobile research firm M:Metrics, comScore really thinks its the leader.

"comScore, Inc. a leader in measuring the digital world, today announced the acquisition of M:Metrics, Inc., the recognized leader in mobile measurement. The acquisition makes comScore the immediate leader in measuring the emerging and strategically important mobile Internet market and adds to comScores leading position in measuring PC-based Internet usage."

comScore actually uses "leader" eight times in its press release, so who says you cant create the perception of your brand by using blunt repetition?

Teasing aside, this is a good acquisition for the company, especially with all the hype surrounding the iPhone and Googles (now on display) Android.

With the substantial growth of 3G devices and Internet friendly handsets, we believe we are now at an inflection point in Internet usage on mobile devices, said Dr. Magid Abraham, comScores president and chief executive officer in a statement.


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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].

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