YouTube Sued by Italian Broadcaster for 780M

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YouTube Sued By Italian Broadcaster For $780M...

By: Andy Beal
2008-08-01

...Apparently Doesnt Understand Why. If Google has a legal achilles heel right now, its got to be YouTube. The search engine knew it was buying...

... a can of worms, when it set aside $200 million in anticipation of potential lawsuits. Today, Italian broadcaster Mediaset decides that it likes what it sees in the Viacom copyright case, so it too has filed a $780 million lawsuit against YouTube.

According to Reuters:

"Mediaset said a sample analysis of YouTube at June 10 found "at least 4,643 videos and clips owned by us, equivalent to more than 325 hours of transmission without having rights".

"Mediaset said this was equal to the loss of 315,672 days of broadcasting by its three TV channels."

I think YouTubes shrug of the shoulders response is hilarious. Reuters says "a YouTube spokeswoman said it did not see the need for the legal case."
Really, YouTube? Dont see the need, huh? OK, well Im sure Mediaset will just scurry off and not worry about the copyrighted content being uploaded every day. Perhaps, Mediaset could apologize for the inconvenience and maybe wax Googles jumbo jet while its at it.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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