Yahoo Tests Similar Ad Model To Google

FREE IFN Newsletter

Yahoo Tests Similar Ad Model To Google

By: Andy Beal
2006-04-07

Forbes is reporting that Yahoo has released a test version of its new paid search mode, codenamed "Project Panama", ...

... which includes a "relevance" component similar to Google's.

Analysts predict a switch to this model will result in greater click-thrus for Yahoo and hence, greater revenue. It will be interesting to see how Google reacts to this. They settled a PPC patent dispute with Yahoo before going public - but can Google claim they own the patent for a relevance-based component. I guess the big question is what is this "relevance" attribute and how similar is this to Google's algo.

Any takers?

View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


Dow	13522.02	-366.94	(-2.71%)
Nasdaq	2725.16	-74.15	(-2.72%)
S&P 500	1500.63	-39.45	(-2.63%)


Titan Quest Forum	Nintendo Wii	Graphics Forum
Halo 3 Forum	Mac Software