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Microsoft Acquires Video Game Ad Network

By: Andy Beal

If Google can get into Radio ads, Microsoft can get into video game ads. According to Reuters, MSFT plans to pay $200 million to $400 million...

for Massive Inc., a privately held company that places ads in video games.

Link: Reuters

Clients of Massive, which uses always-on Internet connections to place real-time ads in games, include Coca-Cola Co. , Honda Motor Co. Ltd. and other advertisers that are boosting spending for ads in video games.

The in-game ad industry is expected to grow to $3 billion by 2010. Neither side is confirming the deal, but I think it's a great move by Microsoft who can combine this with their Xbox products.

As a search engine, given a choice between a radio ad network of in-game ads, I'd put my money on the video games.

Hat-tip to the 'shifters.

View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].

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