Sequoia: Huge Growth In Online Advertising
By: Andy Beal
At last week's ad:tech, Sequoia Capital's Mark Kvamme predicted that online advertising would exceed $35 billion in 2008...
..., way more than the $18 billion predicted by the IAB.
Thirty-two percent of people are reached by TV, to which 38 percent of ad dollars are allocated. The Web, meanwhile, reaches 32 percent of the population but captures a mere five percent of ad dollars. TV CPMs run circa $64, contrasted with $10 to $30 online.
Via ClickZ and MarketingVOX.
Technorati: advertising, Sequoia
View All Articles by Andy Beal
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
is an iEntry, Inc. ® publication
All Rights Reserved.