Ask Discusses State Of Search Engine Advertising
By: Andy Beal
CNET has an interview with Ask.com's newly appointed CEO, Jim Lanzone. Jim answers a number of questions...
...on Ask.com and the growth of search advertising.
The one thing I've always appreciated about Jim is his focus on growing what he calls "core search".
...for the Ask business we are focused wholeheartedly on core search...we've invested back into the user experience as opposed to try to make more money by putting more ads (on the search results page).
Technorati: ask, search engine advertising
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
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