Google - Lawsuit To Block Click Fraud Settlement
By: Andy Beal
Elinor Mills has details of an effort to prevent the recent $90 million click fraud settlement from being finalized.
Links: details, settlement
Understandably, some advertisers are pissed that Google will end up only giving back $60 million and even that includes paltry refunds.
Shawn Khorrami, one of the lawyers listed on the latest lawsuit, said...
"Under the settlement, Google can pay a half a percent of your losses," or $5 on every $1,000 of losses claimed, he said. For instance, a loss of $10,000 would garner a coupon worth $50 from Google that could used only to buy more advertising through Google, he added.
When the settlement was first announced, I thought it was a big win for Google. Just $90 million, out of the billions of dollars collected in advertising, and they only have to issue fractional credit? No wonder others want to block the deal.
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
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