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| UPDATED: 2006-05-18 |
 AOL Acquires Lightningcast... 
By: Andy Beal 2006-05-18 According to CNET, AOL has acquired Lightningcast, an online-advertising company that specializes in the placement... ...of streaming video and audio content. The company plans to merge it with its existing Advertising.com subsidiary. Link: CNET In addition to video and audio advertising creation and insertion, Lightningcast also handles ad campaign management and results reporting. AOL has had a working relationship with Lightningcast since 2002 and has used its services for AOL Radio, AOL Video and In2TV ventures. Add to |
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