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AOL Acquires Lightningcast...

By: Andy Beal

According to CNET, AOL has acquired Lightningcast, an online-advertising company that specializes in the placement...

...of streaming video and audio content. The company plans to merge it with its existing subsidiary.

Link: CNET

In addition to video and audio advertising creation and insertion, Lightningcast also handles ad campaign management and results reporting. AOL has had a working relationship with Lightningcast since 2002 and has used its services for AOL Radio, AOL Video and In2TV ventures.

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