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Yahoo Knows How To Gain Market Share

By: Andy Beal

The WSJ, has an interesting snippet from Yahoo's analyst event. Could it be their secret weapon for gaining market share from Google?

Link: WSJ

The company is betting on social media, especially their Yahoo Answers initiative.

In Taiwan, where Yahoo first brought out an Answers-like service, Yahoo was able to take market share from rival Google, Mr. Weiner said. Yahoo's market share reached 65%, and Google's fell to 30% in April, compared with 50% for Yahoo and 45% for Google in December 2004, he said.

You know what, makes sense when you think about it. Give people the opportunity to contribute to the quality of search results and they'll take pride in them. Which means they'll likely stay loyal to a particular search engine, because they know they've had input. The only problem for Yahoo is that Google has learnt this secret too, hence Google Co-op being launched.



View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].

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