Fortune 100 Not Blogging Enough?
By: Andy Beal
Eric Mattson takes a very unscientific look at whether the Fortune 100 are listening to bloggers and blogging themselves.
Link: unscientific look
The Fortune 100 alone accounts for almost $5 TRILLON in annual revenues. They are the subject of millions of blog posts already with tens of thousands added every day. Maybe just maybe a few more of them should start blogging. But what do 28.4 million bloggers know that they don't?
I'm all for encouraging Fortune 100 companies to start blogging - heck, we even offer a service that does just that - but I don't believe that every company should automatically have a blog, just because blogs are popular. I think the key message here is that companies should listen to the conversation, but as long as they are communicating, that's the important thing. They could be using conference calls, TV ads, podcasts, workgroups - the conversation is the important part, not the medium used.
Technorati: Fortune 100
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
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