OutSourced Search Marketing to Grow

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OutSourced Search Marketing To Grow

By: Andy Beal
2006-06-07

Search marketers of the world can rejoice, companies are increasing their budgets and outsourcing more, according to a new study...

...from JupiterResearch.

Snippets include:

...the share of search marketers with annual revenues of $15 million or more has risen from 25 percent in 2005 to 37 percent in 2006.

...the number of marketers using bid management and Web tools has risen from 19 percent last year to 26 percent this year.

...More than fifty percent of large marketers outsource at least one of their search marketing services.

...24 percent of search marketers spent more than $500,000 on SEM campaigns in 2005, compared with 12 percent in 2004.

...66 percent of marketers plan to increase search spending.

Thanks to MarketingVOX.

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View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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