BT Sees Google as Threat

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BT Sees Google As Threat...

By: Andy Beal
2006-06-09

Interesting comments from an exec at BT claiming Google is a threat that they must tackle. "We see Google as our biggest threat..."

...said Ramji. "They don't mean to, it's almost incidental."

He acknowledged that Google comes from a "different world" but is expanding fast to meet consumers' needs.

Link: comments

Interestingly, analysts don't know what the heck BT is talking about as they don't see Google as a threat, and don't even think Google sees BT as a competitor. Maybe BT just want's some of the Google limelight.

BTW - does BT ever refer to itself as British Telecom anymore?

Tags: Google, BT

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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