Yahoo Click Fraud Suit Comes To An End
By: Andy Beal
Yahoo's Click Fraud Suit has finally come to an end. Unlike Google's settlement where they would give you adwords credit...
...Yahoo may be dishing out cash to their advertisers.
Link: Click Fraud Suit
Yahoo's response to the suit: "We're very pleased with this important settlement because it not only validates the strength of the search marketing industry and the effectiveness of our system, but also it allows us to move forward to work more closely with our advertisers and others across the industry to fight click fraud. "
Not sure why they are so "pleased?" I am sure they are happy the actual suit is over, but I am not convinced this is the last we will see of click fraud issues with Yahoo, Google, and other engines.
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
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