Realtors Start to Look at Online Advertising

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Realtors Start To Look At Online Advertising

By: Andy Beal
2006-06-30

A couple of years back I spoke at two different real estate conferences - Inman and REMAX - and let me tell you, they were some of the toughest people to get to understand search marketing.

Well, according to ClickZ, they're finally starting to get the hang of this internet-thing and will spend more than $3 billion in online advertising by 2010.

It's not surprising that the newer realtors are realizing the benefit of online advertising ahead of the more experienced crowd.

...36 percent of those who have been agents 10 years or longer use online advertising, while 64 percent of those in the business for 10 years or fewer buy online ads. Seventy-one percent of those less-experienced agents will boost their Web ad budgets this year compared to 48 percent of their veteran counterparts.

If you're a real estate agent looking to jump-in to search marketing, give Fortune Interactive a call and mention this post and we'll give you a 15% discount off any of our services. :-)

View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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