Yahoo's Click Fraud Settlement Makes Google Look Like Suckers
By: Andy Beal
If you thought Google's $90 million click fraud settlement was pathetic, wait until you see what Yahoo just got away with...
Links: $90 million click fraud settlement
Under the terms of the settlement, granted preliminary approval by U.S. District Court Judge Christina Snyder in Los Angeles, Yahoo would pay roughly $5 million in legal fees and extend its period for reviewing advertiser click-fraud complaints to include disputed charges since January 2004. The Sunnyvale, Calif., Internet company normally reviews only those complaints related to disputed charges that occurred within the past 60 days.
Way to go Yahoo, $5 million in legal fees and you only have to extend the "reviewing period" back to January 2004. They don't actually have to commit to refunding the disputed clicks, just to agree to review them. Have you ever dealt with Yahoo on fraudulent clicks? They don't just say, "you're right, here, have your money back."
I'm sure their legal counsel will have a conference room named after him for this sweet deal.
Via WSJ (sub)
View All Articles by Andy Beal
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
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