Direct Navigation - A $400-800 Million Market
By: Andy Beal
It used to be that guessing a domain name, by directly typing it into your browser, would lead you to...
...a site that would make even Hugh Hefner blush.
These days, "direct navigation" is used by 70% of web users and is estimated to be a $400-800 million advertising market.
The Miami Herald takes a closer look at companies betting that you'll guess a site's URL rather than search on Google or Yahoo.
Tags: direct navigation
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
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