Google And Viacom Strike MTV Video Deal
By: Andy Beal
The Wall Street Journal reports Google and Viacom have joined forces to syndicate MTV content around the web.
The clips will be embedded with video advertising and the resulting ad revenue will be shared between Viacom, Google and other Web sites that run the clips.
"Our technology takes MTV's video, marries it to an ad, and shows it on a third site. No one's ever done this before," Google Chief Executive Eric Schmidt said in an interview. "If this works, it would be a very large business for all players."
This is a shot in the arm for Google's Video Adwords efforts.
Tag: Google, Viacom, MTV
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
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