Whaddya Know Tucows Bought Kiko

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Whaddya Know, Tucows Bought Kiko

By: Andrew Goodman
2006-09-06

Remember Kiko, the online calendar startup? Once the tagline to an obscure Dennis Miller joke, today, a part of Tucows'...

... offering to corporate email customers.

Link: Kiko

Kiko got a lot of attention -- some of it negative -- for putting the company up on eBay so the founders could wind down and move onto other projects. Many saw it as an example of a non-business being funded; a feature, not a company. Then, a buyer came along, paying $285,000 to acquire the code for the calendar app. Turns out it was Tucows, a publicly traded tech company we post about from time to time here as they're just down the street. My good friend Elliot Noss blogged at length about the reasons this Ajaxy app was a great deal for his company right now. What he conspicuously left out was the added bonus of free PR. "Hey, we bought our calendar app on eBay for $285,000" is way faster, more fun, and better for publicizing your product than hiring, hunkering down, and building the confounded thing from scratch.

The most fun I've had this week is finding another parking spot on Craigslist. Hopefully I'll be able to improve on that.

Tag: Kiko, Tucows

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View All Articles by Andrew Goodman

About the Author:
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.


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