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Yahoo Fumbles ESPN Ad Deal...

By: Andy Beal

It seems ESPN is not happy with the quality of the ads Yahoo has been serving on the sports network, so the company is switching teams.

The young rookie, Quigo, is taking over the baton and poised to make a dash for the endzone by offering better targeted contextual ads.

According to ClickZ...

Under the deal, ESPN will feature the Quigo text link ads across its site...advertisers will be able to bid on the text links by site, site section, keyword or topic through Quigo's platform, or purchase the pay-per-click ads directly from ESPN. The sports publisher will most likely include three to five text ads per page, according to Dolman, who added Quigo ads will not appear on the site's search results pages.

The trade helps Quigo a lot, effectively doubling the size of its network. I'm sure the shareholders are working on their endzone dance as we speak!

Not sure if I could have crammed any more sports references in that post. ;-)

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View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].

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