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Ford Motor Buys Ads On 400 Blogs

By: Andy Beal

More good news for those of you (us) looking to cover our latte addiction by selling a few ads on our blogs.

Jalopnik reports the automaker purchased the ads via the BlogAds network.

To the right is an example of an ad running on Gothamist.

Reading the Jalopnik post, it looks as if a debate is waging as to whether this represents a "Cluetrain" moment for Ford. Blogads' Henry Copeland certainly seems to think so, but I tend to agree with Jalopnik that they are not. There needs to be a two-way conversation, and the ads are clearly one-way. Still, it's a step in the right direction for Ford, who at least realizes the value of the blogosphere.

Hat-tip to Bill Ives, who offers his own thoughts.


View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].

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