Could New YouTube Deals Alienate the Masses

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Could New YouTube Deals Alienate The Masses?

By: Andy Beal
2006-09-19

ClickZ has details of YouTube's latest advertising deal, this time with Warner Music Group. While these deals are a nice way...

...for YouTube to make some cash, over commercialization of the site could annoy those that helped make it popular.

Link: details

If the site continues on this branded content path, however, it could alienate the very users who have made it popular, suggested JupiterResearch Analyst Emily Riley. "If people come to the front page of the site and it becomes commercialized," she said, "It's going to be like going to the mall or grocery store rather than talking to your friends."

That's assuming YouTube can continue without getting hit with a law suit.

Tag: YouTube

View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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