Blinkx Signs Video Search Deal With Microsoft
By: Andy Beal
When Blinkx first launched, it made a lot of headlines, then the company went a little quiet while it figured out its direction.
The past 6 months have been great for the video search engine, with lots of press and positive buzz for their technology.
By far the biggest shot in the arm for Blinkx comes with today's announcement that they've been selected by Microsoft to provide video search technology.
It's an interesting deal for Blinkx which could result in "zero to millions of dollars," according to Suranga Chandratillake, Blinkx co-founder and chief technology officer.
Instead of a cut of advertising revenue, Microsoft has agreed to pay Blinkx an outright licensing fee based on how much use visitors to Microsoft Web sites make of the Blinkx search system, Chandratillake said.
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
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