Consolidation of Google Account Management

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Consolidation Of Google Account Management

By: Andy Beal
2006-10-27

MarketingVOX points to a DMNews rumor that Google may soon consolidate account management...

...and move towards one account directory per account.

Links: MarketingVOX points, Google may soon consolidate account management

One of our very credible reporters here at DM News had a chat with a certain Google person last week, which suggested that the company is about to set up an IBM-like structure. What this means is that there would be one global account director per account, that pulls in resources to sell as needed - PPC, Print, Radio, Video, Display, etc.

Certainly makes sense. If you're planning a TV and print campaign, you would sure hope your account manager would know what to do with your AdWords campaign!

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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