Reuters Buys Stake in Pluck

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Reuters Buys Stake In Pluck

By: Andy Beal
2006-11-14

Reuters has announced they've invested $7 million in to Pluck which operates the recently formed BlogBurst distribution network for blogs.

Links: Reuters has announced, Pluck

"[BlogBurst] connects newspapers and other media sites to 2,800 selected blogs, helping traditional media supplement their journalism with blog viewpoints. Reuters plans to offer Pluck's BlogBurst blog syndication service to thousands of its media customers worldwide, the London-based company said."

Pluck's decision to shutdown its RSS reader now makes a little more sense. Reuters obviously wants the company to focus on BlogBurst and the deal gives them a stake in consumer generated news.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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