Google Checkout Buying Market Share From PayPal
By: Andy Beal
Google has deep pockets, and is certainly not afraid to use its war-chest of cash to take on PayPal.
Hitwise reports Google Checkout's $10 off $30 promotion (and the just announced $20 off $50) is helping the company to buy its way into the online payment processing market.
Its market share of visits was up 30% in the past four weeks (week ending 11/18/06 vs. week ending 10/21/06), and soon it should rank in the top 20 Google properties.
While PayPal gets 70% of its traffic from eBay, Google Checkout is casting a wider net with its partner network. Here's where Google Checkout is getting its traffic from
Tags: Google Checkout, PayPal
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
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