WebTrends iCrossing Make Acquisitions

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WebTrends & ICrossing Make Acquisitions

By: Andy Beal
2006-12-04

I have to admit, I've never heard of the company ClickShift, but WebTrends certainly has. The web company has just announced...

...the acquisition of the paid search optimization firm.

So what exactly does ClickShift offer? ClickZ tells us

"[ClickShift] will allow marketers to optimize their paid search campaign against any criteria. It automates multivariate testing of keyword, creative, landing page, and search ad network to find the most effective combinations, and reallocate the appropriate budget to that campaign."

ClickZ also reports that iCrossing has acquired Newgate Internet, a company offering, paid search, reputation management and word of mouth services.

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Tags: WebTrends, iCrossing

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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