Forrester Research Ranks SEM Firms
By: Andy Beal
In a recent study, Forrester Research assembled a list of 53 agencies and then selected six top providers to evaluate in-depth based on...
...their revenues, balance of services, and enterprise focus.
Link: recent study
There's lots of interesting information relating to the strengths and weaknesses of each of the six top providers and tips for selecting your own vendor. You can purchase the full report for $995. Congratulations to iProspect for coming out on top, once again.
One interesting snippet of information. I knew iCrossing had been growing like crazy, but didn't realize they'd had totally blown past by iProspect.
Here's the top 6's revenue numbers from SEM.
360i - $12M (SEM revenues in 2005)
iCrossing - $31.3M
IMPAQT - $7M
iProspect - $14.7M
Outrider - $10M (estimated)
Reprise Media - $15M
Tags: SEM, iCrossing
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
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