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| UPDATED: 2006-12-19 |
 Google Acquires Endoxon 
By: Andy Beal 2006-12-19 Not all Google acquisitions have a $1.65B price tag - in fact very few do. Google has gone back to snapping-up small technology companies. Google has announced the acquisition of Endoxon, an internet mapping solutions company (actually, they only acquired 3 of the company's 6 business units). "The Endoxon team has demonstrated passion and innovation in online mapping and has developed compelling technology that will enhance our Google geo products worldwide. We're also excited about having a dedicated team in Europe that can bring a distinctively European focus to our Maps products in those markets."
It must be hard for a small company to resist the lure of being part of Google, yet allowed to continue operating in Europe. Google's becoming the new internet incubator! Comment Tags: Google, Endoxon, Acquisition Add to  Del.icio.us |  Digg |  FurlView All Articles by Andy Beal About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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