What Should Yahoo Do With MyBlogLog

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What Should Yahoo Do With MyBlogLog?

By: Andy Beal
2007-01-10

Over at Search Engine Journal, Loren provides his thoughts on why it was a good move for Yahoo to acquire MyBlogLog...

...and offers some suggestions on how the blogging community will help Yahoo.

Link: Search Engine Journal

The following is one of her suggestions:

"Out of all the Yahoo properties which I think will benefit from the MyBlogLog acquisition, I feel that YPN has the most to gainIn MyBlogLog, YPN now as the perfect tools to connect with these bloggers and judge the quality of blogs based upon the readers of the blogs and their audience."

I agree, Yahoo's acquisition was smart. They needed a way to better connect with bloggers and, instead of spending millions on developing their own platform AND waiting for it to be a success, a quick $10m spend, and they've solved the problem.

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Tags: MyBlogLog, Yahoo

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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