Inc 500 Companies Embrace Social Media

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Inc. 500 Companies Embrace Social Media

By: Andy Beal
2007-01-11

There's a new found reason why companies make the Inc. 500 list of fastest growing private companies - they're embracing social media.

Eric Mattson and Nora Ganim Barnes have put together a study on social media adoption among 121 members of the Inc. 500 and discovered some pretty interesting stats.

How familiar are the Inc. 500 with with various social media?

42% are familiar with social networking
38% are familiar with message boards
36% are familiar with blogging

What types of social media are they using?

33% are using message boards
27% social networking
24% online videos
19% blogging

Finally, 66% of those surveyed said social media was either "very important" or "somewhat important" to their marketing strategy. Great news for anyone in the social media space!

Here's the pdf download.

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View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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