CBS Turns Down $50m Booble.com Super Bowl Ad
By: Andy Beal
Do you remember the adult search engine Booble.com, which originally launched with a logo that looked very similar to Googles?
Not only is the site still around, but it offered CBS $50 million to air a Super Bowl ad. CBS - not looking for any fines - turned them down.
Booble claims that their commercial is far "tamer" than the GoDaddy add which ran in 2005, and says their commercial is pretty funny (which Super Bowl ads are not?) and features a woman catching her husband trying to secretly check out a few adult sites (I don't think many wives would think thats funny, would yours?). Booble credits the tight commercial restrictions to the Janet Jackson "wardrobe malfunction" a few years ago.Of course, it has nothing to do with the fact that Booble is very far from family-friendly.
PS. Ive not linked to the site, go there at your own risk.
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
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