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Yahoo Inks Mobile Advertising Deals In 18 Countries

By: Andy Beal

Ok, so unlike the Google/Vodafone announcement, news that Yahoo has signed some big name companies to deploy mobile ads to 18 countries, is significant.

    Yahoo said it has signed up major advertisers including Hiltons Embassy Suites, Infiniti, Intel Corp., Nissan, Pepsi & Co, Procter & Gamble Asia-Pacific and Singapore Airlines will be initial advertisers on Yahoos mobile advertising system.
While Googles making deals to add maps to cell phones, Yahoos actually signing deals that will bring an immediate increase to the bottom line. Sure, you can argue that adding Google Maps to Vodafone, will bring greater exposure for Google and could lead to ads on those maps, but Yahoos deal will see immediate monetization of mobile content.

If I were a shareholder, Id be more impressed with Yahoos efforts to expand mobile advertising in Europe and Asia, than Googles map deal.

Anyone care to argue? ;-)


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View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].

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