Fox Interactive Media Acquires Strategic Data Corp

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Fox Interactive Media Acquires Strategic Data Corp

By: Andy Beal
2007-02-23

News Corp's Fox Interactive Media has acquired Strategic Data Corp. Fox Interactive hopes Strategic's interactive ad targeting technology will help the company better target advertising on sites it owns, such as MySpace.

From the press release...

"SDC will enable us to realize the full potential of our massive online network," said Peter Levinsohn, President, Fox Interactive Media. "SDC's expert team and technologies combined with our own top notch engineers and vast audience will enable us to ensure the optimal performance of our advertising for the benefit of clients and consumers alike."Strategic Data Corp will help Fox "to deliver highly-targeted graphical performance-based advertising on literally billions of Web pages viewed each day across its growing network."

No financial terms were released.

Via.

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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