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Should Google Buy Intuit Or Freshbooks?

By: Andy Beal

Nicholas Carr and Rob Hyndman are at odds over whether Google should acquire Intuit - maker of Quicken and QuickBooks - or new kid on the block, Freshbooks.

Google already has a partnership with Intuit, so that tends to make sense. Carr believes
    Right now, it would be an ideal complement to Google Apps. Roll an accounting/payroll service into Google Apps, and you have a suite that literally covers all the software required by a whole lot of small businesses. And you have a strong base for moving up into the mid-market.
Hyndman counters that Freshbook is more Google's style
    Freshbooks is a superb app with a growing base, more in the spirit of what Google buys, and is soon to be moving into accounting, too. And if Google moved quickly, they might be able to get it for under $400 million or so.
Either way, a move into the financial software space would be another reason for Steve Ballmer to take shots at them.

So, who do you think Google should acquire?


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View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].

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