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Australians Increasing Online Ad Spend

By: Andy Beal

According to eMarketer, new studies suggest that major Australian advertisers plan to allocate as much as 22% of their total marketing budgets to online advertising.

Strangely, eMarketer doesnt actually show any charts to confirm this - so well have to take their word for it - but they do demonstrate that search marketing is making a comeback, after dropping from its highest share in 2004.

Heres a puzzling snippet for you

    "Like their US counterparts, a number of marketers think that online ads provide insufficient accountability."

Exsqueeze me? A baking powder? (def) Can you get more accountable that internet advertising? That just doesnt make sense and perhaps I (or eMarketer) have misunderstand the sentiment behind that statement.

Anyway, having recently returned from Sydney, I can tell you that the Australian SEM industry is getting ready to explode. There are a few smart SEMs down there, that can watch their American SEM cousins for the latest practices and bury their competition.



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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].

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