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Google Gunning For Microsoft

By: Andy Beal

Some interesting thoughts shared by two Gartner analysts that track every move of Google and Microsoft.

By offering free Web-based productivity applications, Google is looking for an additional vehicle for advertising revenue and trying to distract Microsoft from focusing on its own core search advertising business rather than hoping to grab Microsofts big corporate IT dollars, David Smith, a vice president and Gartner Fellow at research firm Gartner, said during a session at the Gartner Symposium ITXPO conference here on Wednesday.

Bottom line?
Googles trying to figure out how to take some of the business away from Microsofts office products, while Microsoft is trying to figure out how to take a slice of Googles search advertising business.

Could both companies drop the ball - losing ground in their own core competency - by focusing too hard on each others core business? In other words, could Microsoft catch Google in search, because Google is focusing elsewhere and can Google catch Microsoft in office products and software in the process?


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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].

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