Google Decides to Fight Back Rough Against Viacom

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Google Decides To Fight Back Rough Against Viacom

By: Andy Beal
2007-05-01

Google has filed an answer to Viacoms copyright lawsuit and according to Rob Hofs summary, the search engine is not taking any chances with its defense.

First up, Google contends Viacoms suit goes against the principles of the Digital Millennium Copyright Act (DMCA).

By seeking to make carriers and hosting providers liable for Internet communications, Viacoms complaint threatens the way hundreds of millions of people legitimately exchange information, news, entertainment, and political and artistic expression.

If that doesnt work, Googles next defense is the Safe Harbor provision

We actually got well above and beyond what the law tells us to do, such as marking copyrighted files that have been taken down once, so theyre immediately taken down the next time theyre uploaded, and a 10-minute limit on uploaded videos, which prevents full TV episodes from even getting posted.

Add to that a demand for a jury trial and the hiring of a kick-ass legal team, and you can see that Google is not taking any chances with this case. The request for a jury trial is almost like Googles safety net - after all, everyone loves Google, and few havent enjoyed watching a video on YouTube.

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View All Articles by Andy Beal

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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