Business.com Worth $400 Million?
By: Andy Beal
I don't fully recall, but I think I was one of those that thought the domain Business.com was overpriced (they paid $7.5m for it)...
and that the service didn't bring anything new to the market. Well, over the past 7 or so years, Business.com has proved me (and many others) wrong with current EBITDA of $15 million and a 50% growth rate this year.
Their hard work might pay off big time, with the WSJ suggesting that the company is up for sale with a price tag somewhere between $300 million and $400 million.
Closely held business.com is expected to attract a host of interest from the likes of media companies such as Dow Jones & Co. and New York Times Co., these people said. Requests for comment from Business.com and the New York Times were not returned yesterday evening. Dow Jones, publisher of The Wall Street Journal, declined to comment.
At $300 million, you'd have to suspect that the domain name and branding is playing a large part in the valuation. Of course, we'll see where this goes. The Dow Jones owns the WSJ and even they wouldn't confirm or deny the story.
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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].
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