Nokia Acquires Twango to Boost Mobile Content

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Nokia Acquires Twango To Boost Mobile Content

By: Andy Beal
2007-07-24

Nokia has announced the acquisition of Twango a service for sharing and organizing photos, videos and other media.

With the company heavily investing in mobile web access products, such as the Nseries of phones, the acquisition of Twango will ensure that consumers will be able to make full use of Nokia's multimedia devices.

"The Twango acquisition is a concrete step towards our consumer Internet services vision of providing seamless access to information, entertainment, and social networks - at any time, anywhere, from any connected device, in any way that you choose. We have the most complete suite of connected multimedia experiences including music, navigation, games, and - with the Twango acquisition - photos, videos, and a variety of document types," said Anssi Vanjoki, Executive Vice President and General Manager, Multimedia, Nokia.

Twango is founded in 2004 by former Microsoft employees and has around 10 employees. The deal is estimated to be just under $100 million.

Now excuse me while I go and sign-up. I just picked up a Nokia 770 for a bargain and this should help me stuff it with photos and video.

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Tag: Nokia, Twango, Mobile, Content

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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