Business com Reportedly Sold for 350 Million

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Business.com Reportedly Sold For $350 Million

By: Andy Beal
2007-07-26

Business.com moves on to the next chapter of its overpriced life, with R.H. Donnelley acquiring the company for a reported $350 million - in line with what we reported in June.

paidContent reports:

The auction was heated, and initially included IAC, New York Times, DJ and News Corp. IAC didn?t end up bidding, News Corp dropped out as the price went above $300 million, Dow Jones couldn?t pull it together in the wake of all the turmoil with News Corp bid, and New York Times was in there until late in the game.RHD already published a good number of the yellow pages that land on your doorstep and maintains many online versions too. Out of those that bid, RHD appears to have the most in common with Business.com, so it's not surprising they stayed in the bidding until the end.

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Tag: Business.com, R.H. Donnelley, New York Times, News Corp

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at [email protected].


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