When Will Google Have a Flat Quarter

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When Will Google Have A Flat Quarter?

By: Andrew Goodman
2007-08-01

Google missed some inflated expectations in a couple of the past 16 quarters...they've done exactly as I've expected -- grow explosively.

Right now though, tangible evidence is mounting that finally, keyword prices in several key verticals should be affected by an economic downturn. Previous rumblings about "problems in the subprime market," etc., hadn't really filtered their way through the economy, let alone the click economy.

Now, in several key indicator verticals, it's looking like lead quality is dropping, and some big spenders are getting gun-shy about their campaigns.

This is not an all-or-nothing proposition, and growth and advertiser adoption remains spread out across thousands and thousands of niches. But this soothsayer sees a softening of Google's U.S. growth in monetization of, primarily, "Google properties," in the current quarter.

Internationally and in terms of the big picture of all ad spending (including contextual ads) through the search engines' auction platforms, the trend is still up, of course.

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View All Articles by Andrew Goodman

About the Author:
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.


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