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Google To Bid On Wireless Spectrum

By: David Utter

Speculation on Google's intent upon participating in the FCC's 700MHz wireless auction next year reached its terminus when the company confirmed it will bid for the spectrum.

Google To Bid On Wireless Spectrum

Though many figured Google would take part with or without a partner in the multi-billion dollar wireless auction beginning January 24, 2008, an element of doubt had faintly shadowed the idea over the past few months.

The expense, plus Google's likely ability to be part of any wireless company's service in the spectrum with its mobile search and advertising products, raised a tiny doubt about whether Google would ultimately step up and bid.

"We believe it's important to put our money where our principles are," said Eric Schmidt, Chairman and CEO, Google.

"Consumers deserve more competition and innovation than they have in today's wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet," he continued.

Google disclosed they would enter their bid on Monday, December 3rd, the first day they would be eligible to do so. No partners will be part of Google's official application to the FCC.

Regardless of who ends up winning the so-called "C Block" of available spectrum, they will be required to allow their users to download any software application they want on their mobile device, and to use any mobile devices they would like on that wireless network.

These two conditions of openness, aided by lobbying from Google and other interest groups, were two of the four suggestions Google asked the FCC to require of an auction winner, provided the reserve price of $4.6 billion is met.

Google previously announced they would agree to bid that reserve price if all four conditions became part of the auction. The FCC opted for the two less-important conditions, but evidently this was enough to bring Google into the auction.

About the Author:
David Utter is a staff writer for InternetFinancialNews and WebProNews covering technology and business.

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