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UK Online Ad Spending Reaches $5.3 Billion

By: Mike Sachoff

The UK Internet advertising sector increased revenues by 4.2 percent to $5.3 billion in 2009, up from $5 billion in 2008, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.

Records show that since the dot com crash of 2001, Internet advertising spending registered growth every year during the decade. From $232 million in 2000 to $5.3 billion, UK online advertising has climbed 2,200 percent.

In 2009 one of the biggest gains was in paid search, which grew by 9.5 percent to reach $3.1 billion, representing 60.7 percent of all online ad spend (59.3% in 2008).

While online display saw 4.4 percent decline between 2008 and 2009, the market improved as the years went on. Between January and June 2009, display was worth $508 million, which increased to $569 million between July, and December, taking total 2009 spend to $1.07 billion, or 20 percent of the online market.

Within display, online video performed well with spending increasing 140 percent year-over-year, with pre-and post-roll advertising generating $42 million.

"In 2009 the advertising industry was hit hard but online has proved itself a winning medium, capturing a greater share of marketing budgets," said Guy Phillipson, chief executive officer of the IAB.

"In the past year we've seen some real success stories as search passed the $3 billion mark, and online video advertising experienced spectacular growth. And with sectors such as Retail and Consumer Goods increasing their spending on the Internet we can look forward to a healthier 2010."

About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.

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