Global IPTV equipment deployment, a growing breadth of movie content, the ability to "download and burn" content, the increasing availability of consumer electronics equipment with IP connections and a rising mobile-phone television market will contribute to the rapid acceptance of VOD.

Such growth has interested a multitude of companies across many industries."This sets the stage for an epic battle among cable, satellite, IPTV and new broadband video operators," said Mark Kirstein, vice president of multimedia and content services at iSuppli.

"As users expect more interactivity and a greater personalization in their services, VOD is among the key technologies that will address the changing behavior of television audiences."