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Acer Places Yahoo! On PCs

By: David Utter

The Taipei-based PC maker ranks fourth globally in personal computer sales, and has reached a deal that will place Yahoo products and services on their machines.

Old Media Profiting From Google, YahooYahoo (YHOO) and Acer (TPE:2353) came to terms on a multi-year agreement that gives Yahoo prominent placement on new Acer PCs.

Gartner Dataquest listed some gaudy figures for Acer in a statement about the deal: in Q2 2006 Acer was the number three notebook vendor worldwide, number one in EMEA (Europe, Middle East, Africa), number three in Asia Pacific, and had the largest year-over-year growth in the U.S.

Acer PCs will have a co-branded toolbar and start page featuring Yahoo services. These machines will have their default search engine set to Yahoo, a potentially valuable facet of the agreement. Yahoo's contextual paid search and other advertising services would be on display for Acer users, and their actions with those ads drives revenue to Yahoo.

The two firms further detailed how Acer customers would see Yahoo presented on their new hardware:

The co-branded start page will automatically appear when an Acer customer opens a Web browser on a new laptop or desktop computer and will offer: Yahoo! content, such as news; links to Yahoo! services, such as Yahoo! Music and Yahoo! Sports; the Yahoo! Personal Assistant, as seen on Yahoo!'s new home page, for quick access to Yahoo! Mail, Yahoo! Messenger and Yahoo! Local information; direct links to specific Acer customer services; and an Acer module for up-to-the-minute information on Acer news and products.

The start page will reflect the look and feel of the new Yahoo! home page in order to provide Acer customers with the best and most innovative portal experience. The co-branded Yahoo! and Acer toolbar will give consumers immediate access to any of Yahoo!'s products and services from any touch point on the Web.

Additionally, with the upcoming launch of Microsoft's Internet Explorer 7, Acer will also set Yahoo! as the default search engine for IE7 on all of its computers.

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