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Online Retailers Seeing Holiday Traffic Boost Now

By: David Utter

Internet research firm Hitwise noted a 6.2 percent increase in traffic to websites in its US Retail 100 index, for the week ending November 11th.

Online Retailers Seeing Holiday Traffic Boost NowThat reflects a six-week trend in increasing traffic trends, according to Hitwise general manager of research, Bill Tancer.

"Online retail strengthened in Q3 and in the six weeks since October 1, 2006 visits to the Hitwise Retail 100 Index have been up an average of 5.7 percent, which indicates strong growth for online retailers during the 2006 holiday shopping season," said Bill Tancer, general manager of Research at Hitwise.

"Historically, Thanksgiving Day is the peak day for market share of visits to the retail category, and this year, based on our data, is poised to surpass 2005. The strongest pre-Christmas spike should come the second weekend in December."

Hitwise listed the top fifteen sites by market share for the week ended November 11th. Only the leader,, owned a double-digit share:

Rank Name Domain Market Share
1 13.24%
2 Walmart 8.15%
3 Target 5.18%
4 3.45%
5 3.21%
6 JC Penney 2.75%
7 TOYS 'R' US - USA 2.57%
8 BizRate 2.47%
9 2.32%
10 2.26%
11 2.24%
12 2.06%
13 1.84%
14 Shopzilla 1.74%
15 1.55%
Source: Hitwise


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